The tenth project carried out by the Information Systems students was the development of a project based on behavioral analysis in digital applications, with the aim of presenting innovative solutions to the project partners through the use of technology.
PROBLEM: Challenge students to create a solution that is more effective than the existing solution.
OBJECTIVE: Optimize customer conversion for the Wizard by Pearson brand using A/B testing strategies on the site.
AUDIENCE: The company's technology and product teams
